SupaStory vs FullStory

How Much Does FullStory Cost?

If you have been searching for FullStory pricing, you have probably noticed that they do not publish it. Every paid plan requires a sales call. That is by design: FullStory targets enterprise buyers and customizes pricing per deal.

Based on publicly available data from contract databases and customer reports, here is what FullStory typically costs: Business plans start around $5,000 per year (~$417/mo). Advanced plans range from $10,000 to $27,500 per year. Enterprise contracts run from $12,000 to over $150,000 per year. The median contract value across hundreds of purchases is about $27,500 per year.

FullStory does offer a free tier (FullStoryFree) with 30,000 sessions per month, 10 seats, and 12 months of retention. That free tier is genuinely generous and worth considering if you just need basic session replay.

The Sales Call Problem

Requiring a sales call for pricing is standard practice for enterprise software. But it creates friction for teams that just want to try a tool and see if it works. You cannot sign up, enter your credit card, and start using FullStory's paid features today. You need to schedule a call, sit through a demo, negotiate pricing, and sign a contract.

SupaStory publishes all pricing on the website. $149/mo for Startup, $299/mo for Growth. Sign up, add the SDK, and start getting AI-powered insights the same day. No sales call, no contract negotiation, no waiting.

Session Caps vs Unlimited

FullStory caps sessions on all paid plans. The number depends on your contract, but sessions are always limited. When you hit your cap, new sessions stop being captured.

SupaStory includes unlimited session replays on every plan. There is no cap. Your AI analysis has a monthly quota (1,000 sessions on Startup, 5,000 on Growth), but session replays never stop recording. You always have a complete picture of user behavior.

StoryAI vs SupaStory AI

FullStory's AI feature (StoryAI) provides session summaries. It can tell you what happened in a session without you watching the full recording. That is helpful, but it stops there.

SupaStory's AI goes significantly further. It analyzes sessions to detect UX issues, estimates how much each issue costs in lost conversions, generates production-ready code fixes, and opens GitHub pull requests automatically. The difference is between AI that describes problems and AI that solves them.

Annual Contracts vs Monthly Flexibility

FullStory's paid plans require annual contracts. If you commit and realize it is not the right fit three months in, you are locked in for the rest of the year.

SupaStory offers monthly billing with a 30-day money-back guarantee. If SupaStory does not find actionable insights affecting your conversions in the first 30 days, you get a full refund. No questions asked.

Who Should Use FullStory vs SupaStory

FullStory makes sense for large enterprises that want a comprehensive digital experience analytics platform with product analytics, heatmaps, funnels, and retention analysis built in. If you have a large budget and need an all-in-one analytics suite, FullStory has a mature product.

SupaStory makes sense for teams that want AI-powered UX optimization without the enterprise price tag or the mandatory sales process. If you want automatic issue detection, code fix generation, and GitHub PRs at a fraction of the cost, SupaStory is the better choice.

The Bottom Line

FullStory is a solid enterprise analytics platform, but its pricing starts at roughly $5K per year, requires a sales call, and its AI provides summaries, not fixes. SupaStory starts at $149/mo with transparent pricing, includes unlimited replays, and ships AI-generated code fixes to your GitHub. For most teams, that is a better deal.